Fan Vault
An interactive 360 tour of collectable products, complete with CSS animations highlighting features.
(Plus, it's fun to spin that toy around!)
(Plus, it's fun to spin that toy around!)
"Be Prepared-ish" Landing Page
I animated the Babies"R"Us manifesto.
"Easter" Landing Page
Landing page of the Easter campaign. I edited video assets of the playing children, then animated them using CSS.
Pool Buying Guide Explainer
This animation was designed to position the brand as a expert in the market. Swimming with advice and facts on pool buying, with a little whimsy.
Bike Buying Guide Explainer
This animation was designed to position the brand as a expert in the market. Racing with advice and facts on bike buying, with a little whimsy.
Swing Set Buying Guide Explainer
This animation was designed to position the brand as a expert in the market. Swinging with advice and facts on outdoor playset buying, with a little whimsy.
Apparel Video
Babies"R"Us had a need to spotlight their seasonal apparel assortment to customers in stores. I produced these videos for their Spring and Winter collections that appeared in digital signage in select stores. It provided a soothing experience... even waiting in lines!
Mom Hacks
"Mom Hacks" was a Babies"R"Us campaign establishing them as the trusted brand for new moms. I edited this video complete with motion graphic overlays.
Mother's Day | Father's Day
What better way to honor mothers and fathers than through a tear jerking social media campaign video?
I edited stock video with stock audio for a quick cost effective solution!
These are 2 separate videos edited together here for your convience.
I edited stock video with stock audio for a quick cost effective solution!
These are 2 separate videos edited together here for your convience.
Geoffrey's Awesome Show
This was a pilot pitch to raise Toys"R"Us' brand awareness.
Geoffrey was host to silly and imaginative segments: •"User Generated Unboxing Video"
•"Jokes"
•"Ready Yeti Go"Featureing TRU's private brands
•"G-Whizz Comic Strip" Featureing Geoffrey helping a toy realize it's dream of making children happy
Geoffrey was host to silly and imaginative segments: •"User Generated Unboxing Video"
•"Jokes"
•"Ready Yeti Go"Featureing TRU's private brands
•"G-Whizz Comic Strip" Featureing Geoffrey helping a toy realize it's dream of making children happy
Geoffrey Birthday Club Greeting
What better way to make a child's birthday seem special but to have Geoffrey himself call you?
Along with editing Geoffrey's phone message, this video served as landing page content for them... and as incentive for parents to sign up!
Along with editing Geoffrey's phone message, this video served as landing page content for them... and as incentive for parents to sign up!
Video Game Geoffrey
This was an animation using the company mascot in a retro 8-bit style to clebrate "national game day". It was used throughout social posts.
And it peaked interest in making a full blown Geoffrey game!
And it peaked interest in making a full blown Geoffrey game!
Landing Page Content: "Today We Play"
This campaign was to position the brand as the authority in the market of "play".
I edited the videos, it's audio, added overlays and graphics of the DIY project content.
I illustrated and used CSS to animate the infographic content designed to push "play" as a cause.
I edited the videos, it's audio, added overlays and graphics of the DIY project content.
I illustrated and used CSS to animate the infographic content designed to push "play" as a cause.
Animated Infographics "Today We Play"
An alternate layout of the "Today We Play"
This campaign was to position the brand as the authority in the market of "play".
I illustrated and used CSS to animate the infographic content designed to push "play" as a cause.
This campaign was to position the brand as the authority in the market of "play".
I illustrated and used CSS to animate the infographic content designed to push "play" as a cause.
Layaway Explainer
Some layaway plans are complex. This was designed to help explain the plan in an entertaining way, adhereing to the "drawn by a child doodle" look and feel of that year's seasonal campain.
Toys"R"Us | Babies"R"Us Highlights
A little of this... A little of that. If it moved, I did it.
This is an edit of a collection of animation, illustration, projects, campaigns, concepts, rich media, aniamated GIFs, failed ideas and successes all rolled up with in the Toys"R"Us jingle!
This is an edit of a collection of animation, illustration, projects, campaigns, concepts, rich media, aniamated GIFs, failed ideas and successes all rolled up with in the Toys"R"Us jingle!
Social Engagement
Babies"R"Us paired me with brilliant copy writers and a talented illustrator to animate real life moments in a young parent's life to create some of the most popular social posts for the brand. Here are a few in various sizes, Facebook, Instagram and Twitter.
Unboxing Videos
Toys"R"Us positioned themselves as toy experts by haveing kids themselves unbox selected toys. I illustrated and animated overlay graphics working with a team of copywriters.
This video is 3 seperate unboxing videos, Journey Girls, Little Live Pets and NERF videos from the brand's YouTube channel.
This video is 3 seperate unboxing videos, Journey Girls, Little Live Pets and NERF videos from the brand's YouTube channel.
Private Brand Illustration
What better way to dry yourself off then with an offiical Toys"R"Us beach towel!
Store Signage
Toys"R"Us brand appropriate store signage illustration for the summer months. The idea was to convey playful, childlike fun!
Media Displays!
Over the years I've done a ton of rich media displays. I've included a few here that were more than fades, wipes and slides.
The goal for these ads for Toys"R"Us were to do more than show a product, but make the product come alive, or "animate". Bringing personality to the product helped seperate this brand from others... And make an annoying banner ad fun to watch.
I've coded these myself in CSS3 with no external javascript files to load keeping the files under 100K for fast loading.
The goal for these ads for Toys"R"Us were to do more than show a product, but make the product come alive, or "animate". Bringing personality to the product helped seperate this brand from others... And make an annoying banner ad fun to watch.
I've coded these myself in CSS3 with no external javascript files to load keeping the files under 100K for fast loading.
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